CES 2020

Consumer Electronics Show 2020

Key takeaways from Unilever's News Center

• Technology as new form of storytelling
• The rise of ad-supported streaming, more content provided in innovative ways
• Privacy policies can be a huge differentiator for consumers
• New form of mobility means future of logistic/delivery
• Tech that enhance consumers' lives should be honest about intentions and utility of the brand
• AI affect the entire lifecycle of a product/service from product development to relationships with customers
• The shape and placement of screens to vary so much: technology/product in general need to intersect with consumers, not interrupt them. Make people's lives more seamless. In case you are interested in Samsung 85" 8K TV with no bezel

 

source: Samsung

• 5G network will be available in the US by December:
• richer digital experiences, more engaging
• real-time analytics
• Digital beauty means more personalized personal care
• consumer able to get the product they want, when they want, how they want it, all in a form that is designed and delivered uniquely for them
• interaction with customer through digital engagement (mobile devices, mobile applications) to collect user data and preferences and give recommendations
• consumer opt for more natural, organic, environmentaly sustainable ingredients. Thus, sourcing is the key in supply chain.
• working with local farms
• agricultural research
• Health and wellness also rely on data collection to allow healthcare providers provide better understanding of consumers' bodies
• In food and beverage, sustainability is again a keyword. Consumers shift to vegan or vegetarian.
• In-kitchen experience from smart

Sharing you this Amazfit Bip S from CES 2020 just because I like the picture posted. Source: Amazfit